In light of a concerning 30 percent decline in Aviator sales, Lincoln initiates a comprehensive makeover for its mid-size SUV, introducing the 2025MY Aviator. This updated iteration boasts a rejuvenated exterior design and a slew of technological advancements, aiming to invigorate sales and reclaim its position in the competitive market landscape.
The focal point of the 2025 Aviator's transformation lies in its redesigned front end, characterized by a raised grille harmonizing with restyled headlamps. Noteworthy are the new daytime running lights with optional sequential animations, dubbed "Lincoln Embrace," offering a personalized touch to the vehicle's welcome and farewell gestures. The introduction of two new exterior colors, Cenote Green and Whisper Blue Metallic, further enhances the top-tier Black Label models' appeal. Additionally, the inclusion of the Jet Package across all trims introduces black accents and trimmings, accentuating the SUV's contemporary aesthetic.
Aligned with its exterior updates, the 2025 Aviator receives a comprehensive array of tech enhancements aimed at enhancing passenger comfort and connectivity. The highlight is the new Lincoln Digital Experience infotainment system, enabling passengers to enjoy multimedia content and gaming features through a larger 13.2-inch touchscreen. Further augmenting the interior ambiance are wireless charging capabilities, expanded color schemes for the Reserve model, and the exclusive Invitation interior option for the Black Label variant, epitomizing luxury and sophistication.
With an emphasis on driver and passenger convenience, Lincoln equips the 2025 Aviator with an array of standard features, including an auto air refresh function, a panoramic vista roof, and heated and ventilated first-row seats. Notably, the inclusion of the BlueCruise hands-free driver-assist feature across all trims signifies a commitment to safety and convenience, providing four years of complimentary service. Furthermore, the SUV retains its towing capabilities, thanks to a Class III trailer hitch capable of hauling up to 5,000 pounds.
Beneath its updated facade, the 2025 Aviator retains its formidable performance, powered by a twin-turbocharged 3.0-liter V6 engine paired with a 10-speed automatic transmission. The pricing for the refreshed model reflects the added value of standard features, with MSRPs starting at $58,495 for the base Premiere, $67,495 for the Reserve, and $86,995 for the Black Label variant. While this represents a significant increase over the previous model, Lincoln's commitment to delivering an unparalleled driving experience remains unwavering.