Ford Australia is currently offering significant incentives to clear out older stock across its popular vehicle lineup, including the Ranger, F-150, Transit, Transit Custom, and Mustang Mach-E. This enticing offer, available to both private and fleet customers, provides gift cards worth up to $8,000 with the purchase of select new and demo vehicles. The promotion commenced on January 1st and will continue until existing stock is depleted.
The most substantial gift card incentive is associated with the top-of-the-line F-150 Lariat Long Wheelbase, which commands a retail price of $140,945 before on-road costs. Buyers of this premium model will receive a generous $8,000 gift card. Similarly, the F-150 Lariat in the shorter wheelbase configuration, priced at $139,950, comes with a $7,000 bonus. The entry-level F-150 XLT also benefits from this incentive program, with the Long Wheelbase variant eligible for a $7,000 gift card and the Short Wheelbase version attracting a $5,000 bonus. It's important to note that all F-150 trucks included in this offer are model year 2023 vehicles, and some variants may have minor adjustments to their lighting systems to comply with Australian Design Rules.
The ever-popular Ranger, Australia's best-selling vehicle in both 2023 and 2024, also features prominently in this incentive program. Customers purchasing any Ranger variant, including the XLT, Sport, Tremor, Wildtrak, and Raptor, are eligible for a $3,000 gift card. This offer applies to model year 24.5 and earlier vehicles, with prices ranging from $56,190 for the 4x2 XLT dual-cab Bi-Turbo to $89,190 for the high-performance Raptor.
Tradies seeking a reliable workhorse will also find attractive offers. The large Transit van, encompassing model year 24 and older, is eligible for a $3,000 gift card. Similarly, the Transit Custom Trend, specifically model year 23.75, comes with a $2,000 gift card. The Transit Van MY24 starts at $56,990, while the Transit Custom Trend is priced from $55,990 in the short wheelbase configuration.
Finally, the Mustang Mach-E, Ford's electric flagship, attracts a $2,000 gift card for buyers of the model year 23.75. The Mach-E offers a range of trims, with prices starting at $64,990 for the Select grade and reaching $97,990 for the high-performance GT variant.
This incentive program presents a compelling opportunity for prospective buyers to acquire a Ford vehicle at a more attractive price point. With a diverse range of models and varying incentive amounts, Ford is aiming to stimulate sales and clear out existing inventory while providing customers with a valuable bonus that can be used towards a variety of expenses.