The Australian electric vehicle market is heating up, and Chery is making a bold move to increase its market share. The brand has announced a significant price reduction for the Omoda E5, its stylish electric SUV, making it one of the most affordable EVs currently available in the country.
This limited-time offer includes a substantial $6,000 discount, bringing the price of the entry-level BX grade down to $36,990 before on-road costs. The higher-spec EX grade is also included in the promotion, now priced at $39,990 before on-road costs. This aggressive pricing strategy positions the Omoda E5 as a highly competitive option, particularly in regions like the ACT, Queensland, Tasmania, and the Northern Territory, where on-road costs are lower, allowing the entry-level model to achieve a sub-$40,000 drive-away price.
This price reduction positions the Omoda E5 among the most affordable electric vehicles in the Australian market, competing directly with strong contenders like the MG 4 Excite 51, the GWM Ora, and the BYD Dolphin, all of which offer compelling value propositions. Notably, the Omoda E5 also undercuts the popular MG ZS EV, which currently starts at $36,990 drive-away.
The Omoda E5, powered by a 150kW electric motor and a 61kWh lithium-iron phosphate (LFP) battery pack, offers a claimed driving range of 430 kilometers based on the European WLTP standard. This combination of competitive pricing and respectable performance makes the Omoda E5 an attractive proposition for budget-conscious consumers seeking to embrace electric mobility.
This price reduction is a strategic move by Chery to increase the Omoda E5's market share in a highly competitive segment. The limited-time offer, valid until January 31, 2025, is expected to generate significant interest and drive sales for the stylish and affordable electric SUV.