To commemorate its 125th anniversary in 2024, Fiat introduced a special series of "Tributo 125" editions for its entire Brazilian model range. These limited-edition vehicles were based on the most popular versions of the Argo hatchback, Pulse subcompact SUV, Fastback coupe-SUV, Strada, and Toro pickups.
The Tributo 125 editions featured a distinctive exterior design that set them apart from the standard models. The vehicles were painted in a striking white color, complemented by a contrasting black roof and dark-finished wheels. For the first time in Brazil, the Argo, Pulse, Fastback, and Strada were offered with a pearlescent white finish called "Alaska White." To further enhance their appearance, the Fiat badges were darkened, and a gold flag was mounted on the grille. Special "Tributo 125" emblems adorned the sides of the vehicles.
Inside, the Tributo 125 editions boasted a luxurious interior with genuine leather upholstery. Bronze accents and a gold-finished Fiat flag added a touch of elegance. The standard equipment list was generous, including features like digital air conditioning and touchscreen infotainment systems.
The Tributo 125 models were available for order in Brazil at a premium over their standard counterparts. Prices started at $17,283 for the Argo, $23,719 for the Pulse, $24,639 for the Fastback, $24,731 for the Strada, and $33,925 for the Toro.
This wasn't the first time Fiat had celebrated an anniversary with special edition models. Five years earlier, the company introduced "120th" editions of the Fiat 500, 500L, and 500X in Europe. The 500X model was also made available to American consumers.