Ford has unveiled the Puma Gen-E in Europe, a fully electric version of its popular Puma lineup, marking a significant addition to the company's EV offerings. Designed as an alternative to the mild-hybrid Puma, the Gen-E boasts impressive features, including ST-level performance, a range of 376 kilometers on a single charge, and enhanced interior practicality. The introduction of this electric model signals Ford’s commitment to the growing EV market, as the Puma Gen-E positions itself as a strong contender among compact electric crossovers.
A closer inspection of the Puma Gen-E reveals that it retains much of the design language of its gas-powered sibling, albeit with a few key changes. The most obvious alteration is the removal of the traditional grille, replaced with a sleek, closed-off front fascia that gives the vehicle a modern EV aesthetic. The rear spoiler and alloy wheels have also been redesigned to set the Gen-E apart. Exclusive paint options, such as Electric Yellow and Digital Aqua Blue, further distinguish this electric variant from its hybrid counterpart. Buyers can choose between two trim levels, both featuring the same electric motor and battery configuration, making the decision process straightforward.
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Ford has also optimized the Puma Gen-E’s interior for practicality, thanks to the compact design of its electric motor. The boot now offers 574 liters of storage space, complemented by a 43-liter frunk ideal for small items like charging cables or groceries. Additionally, the underfloor storage compartment, aptly named the “Gigabox,” provides even more functionality. The cabin maintains a familiar layout, sharing components like the 12.8-inch digital instrument cluster and a 12-inch infotainment touchscreen with the regular Puma. However, the raised center console in the Gen-E features new storage options, utilizing the space previously occupied by the gearbox.
Performance-wise, the Puma Gen-E runs on a single front-mounted electric motor delivering 166 horsepower and 290 Nm of torque. While it falls slightly short of the hybrid Puma ST in horsepower, it compensates with an increase in torque. Weighing in at 1,553 kilograms due to its 43 kWh battery, the Gen-E accelerates from 0-100 km/h in 8 seconds and has a top speed of 160 km/h. Its range of 347-376 kilometers, though slightly behind competitors like the Jeep Avenger and Peugeot E-2008, is bolstered by an efficient energy consumption rate of 13.1 kWh/100 km. The vehicle supports 100 kW DC fast charging, enabling a 10-80% charge in just 23 minutes, making it a practical choice for urban drivers.
Production of the Puma Gen-E is taking place at Ford’s Otosan plant in Craiova, Romania, with electric drive units sourced from the UK. Orders are now open, and deliveries are expected to begin in spring 2025. With a starting price of €36,900 in Germany, the Puma Gen-E is Ford’s most affordable EV in Europe, appealing to buyers who want to transition to electric vehicles without exceeding a mid-range budget. Positioned between the mild-hybrid Puma and the pricier Mustang Mach-E, it offers a compelling option for those seeking a practical yet stylish electric crossover.