Mercedes-Benz Vans, which had previously articulated a vision of a "fully electric future" predicated on its innovative VAN.EA (Van Electric Architecture) platform, has now recalibrated its strategic direction, signaling a significant shift in its electrification plans. The company's initial trajectory, which aimed for a complete transition to electric vehicles starting in 2026, has been altered to accommodate evolving market demands and customer preferences.
This strategic pivot involves a departure from the exclusive reliance on the VAN.EA platform, which was specifically engineered for battery electric vehicles. In response to the need to "meet customer requirements," Mercedes-Benz Vans has committed to offering a diverse range of models equipped with advanced internal combustion engines. This decision necessitates the development of a separate architectural framework, designated as VAN.CA (Van Combustion Architecture).
Despite the divergence in powertrain technologies, Mercedes-Benz Vans has emphasized the synergies between the VAN.EA and VAN.CA platforms. The company reports that approximately 70 percent of the components are shared between the two architectures, enabling them to be produced on the same assembly line. This commonality in components and production processes is intended to mitigate the financial implications of the company's revised strategy, which represents a substantial departure from its initial electric-only commitment.
While Mercedes-Benz Vans has not disclosed the precise development costs associated with the VAN.CA platform, it is evident that this investment represents an unplanned expenditure. However, the company's decision is likely informed by the observed deceleration in electric vehicle adoption rates, which has necessitated a more pragmatic approach.
The company's experience with the eSprinter in the United States provides a tangible illustration of the challenges associated with electric vehicle adoption. In 2023, Mercedes-Benz USA sold 49,573 vans, but only 828 of those were eSprinters. The electric van, which became available for order in February of that year with a starting price of $71,866, faced a lukewarm reception. In response, the 2025 model has been made significantly more affordable, with a starting price of $61,180.
By offering both ICE and EV powertrain options, Mercedes-Benz Vans aims to "secure a competitive market position for the future." The company also asserts that the dual-platform strategy provides them with a "maximally flexible product portfolio," enabling them to adapt to evolving market dynamics and customer preferences. This strategic realignment reflects a recognition of the complexities of the transition to electric vehicles and the importance of maintaining a diversified product offering.