Toyota Crown Signia Arrives + Pricing Details

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Toyota has unveiled the all-new Crown Signia, a fresh addition to the Crown lineup specifically designed for the American market. This unique-looking vehicle replaces the Venza and enters the scene with a single powertrain option and two distinct trims.

The 2025 Crown Signia boasts a starting MSRP of $44,985 (including a $1,395 processing and handling fee). This price applies to the XLE, the base trim level. Standard features for the XLE include a luxurious touch with leather upholstery, a sizable 12.3-inch infotainment system for enhanced in-car entertainment, and a convenient height-adjustable hands-free power liftgate.

Toyota Crown interior

For those seeking an extra dose of luxury, the Limited trim stands as the sole alternative. This top-of-the-line option comes equipped with several eye-catching features, including 21-inch wheels with a seven-spoke design, LED headlights for improved nighttime visibility, a panoramic roof with fixed glass for an airy feel, an 11-speaker JBL sound system for immersive audio experiences, a digital rearview mirror for enhanced safety awareness, and rain-sensing windshield wipers for added convenience. The Limited trim starts at $49,385, again factoring in the processing and handling fees.

Limited trim buyers have the additional option of a $1,865 technology package. This package caters to drivers who value advanced safety and convenience features, bundling power-folding mirrors for effortless operation, front and rear parking assist to take the stress out of tight spaces, lane-change assist to provide an extra layer of safety when merging, traffic jam assist to help navigate congested roads with greater ease, and a panoramic view monitor feature for a comprehensive view of the vehicle's surroundings.

Interestingly, Toyota's color palette for the Crown Signia is somewhat limited. The only two colors offered at no additional cost are Storm Cloud and Black. If you have your heart set on Bronze Age, Oxygen White, or Finish Line Red, be prepared to shell out an extra $425 for your preferred hue.

One key aspect to remember is that all Crown Signia models share the same powertrain: a hybrid system built around a 2.5-liter engine that generates a combined output of 240 horsepower. All-wheel drive (AWD) comes standard, ensuring confident handling in various weather conditions. The powertrain is mated to a CVT automatic transmission for a smooth driving experience. This setup, combined with the vehicle's fuel-efficient nature, achieving up to 38 mpg combined, will likely be very appealing to a significant portion of the Crown Signia's target audience.

Toyota Crown

In essence, the Toyota Crown Signia offers a unique combination of luxury, practicality, and fuel efficiency. While its design may not be for everyone, the single powertrain option and two distinct trims provide a streamlined buying experience. With its standard hybrid system, spacious interior, and available technology package, the Crown Signia positions itself as a compelling contender in the mid-size hybrid SUV segment.

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