Toyota has unveiled a new special edition for its Yaris and Yaris Cross models in Japan, dubbed the Z Urbano. This edition, while bearing a name that might evoke associations with less sophisticated products, aims to elevate the perceived premiumness of the Yaris lineup by introducing blacked-out accents and distinct branding elements. The Z Urbano package is essentially an enhancement of the high-specification Z trim, focusing on aesthetic refinements rather than mechanical upgrades.
Both the Yaris and Yaris Cross Z Urbano editions feature a consistent visual theme, characterized by black finishes applied to the Toyota emblem, side mirrors, door handles, rear spoiler, and roof. This treatment creates a more cohesive and upscale appearance, appealing to consumers seeking a touch of exclusivity. Adding to the distinctiveness of these models is the "Urbano" logo, an Italian word meaning "urban," which is prominently displayed on the front fenders. The interior also receives special attention, with Urbano-specific puddle lights, scuff plates, floor mats, and a steering wheel, further reinforcing the special edition's identity.
The Z Urbano editions are based on the already well-equipped Z trim of the Yaris and Yaris Cross. However, the available exterior color options are limited to Platinum White Pearl Mica and Massive Gray, both complemented by a Black Mica roof and pillars, maintaining the blacked-out theme.
Despite the visual enhancements, the Z Urbano editions do not introduce any changes to the powertrains or handling characteristics. Customers can still choose between a 1.5-liter gasoline engine and a 1.5-liter hybrid option, both paired with a CVT automatic transmission and available with either front-wheel drive or all-wheel drive. Notably, Japanese customers do not have access to the Yaris GR Sport variant offered in Europe, making the Z Urbano the most premium Yaris trim, excluding the performance-oriented GR Yaris. For the Yaris Cross, the Z Urbano is positioned slightly below the rugged Adventure trim, which remains the top-of-the-line option.
In terms of pricing, the Toyota Yaris Urbano ranges from $15,700 to $19,300, while the Yaris Cross Urbano is priced between $17,500 and $21,500. These special editions are already available for order in Japan as part of the refreshed 2025 model year lineup for both the Yaris and Yaris Cross.
The Z Urbano editions represent Toyota's strategy of offering special editions to enhance the appeal of its existing models. By focusing on aesthetic refinements and subtle branding elements, Toyota aims to cater to customers seeking a more distinctive and premium driving experience without significant mechanical changes. While the Z Urbano editions may not introduce groundbreaking innovations, they offer a refreshed and visually appealing option for Japanese consumers in the competitive subcompact and compact SUV segments.