Despite facing significant internal challenges, including the closure of manufacturing plants and massive layoffs affecting tens of thousands of workers, Nissan has managed to find a glimmer of hope in the form of a new electric vehicle. This unexpected success comes from China, where Nissan recently introduced a new model known as the N7. Although this EV is currently exclusive to the Chinese market, its early popularity suggests it could play a vital role in shaping the company’s future global strategies—offering a possible path toward recovery.
Unveiled just last month, the Nissan N7 represents a refreshing departure from the brand’s usual lineup. Its design stands out as distinct from other Nissan models, which is already helping it make a strong impression among Chinese consumers. Notably, the N7 is based on the Dongfeng 007 platform, a product of Nissan’s joint venture with the Chinese automaker Dongfeng. Though the vehicle wears the Nissan badge, it is essentially a locally engineered effort tailored to the Chinese market. And that formula seems to be working. In just 18 days since its debut, the N7 has racked up over 10,000 orders—an impressive feat for a new entry in a competitive market.
According to Nissan, about 30 percent of the early adopters are existing Nissan customers, while the majority—roughly 70 percent—are entirely new to the brand. This mix highlights the N7’s strong appeal, attracting not only brand loyalists but also a wave of new buyers. A special handover ceremony was held at Dongfeng Nissan’s New Energy Brand Experience Center in Shanghai, where the first 35 customers received their vehicles.
One of the key reasons for the N7’s fast rise in popularity is its affordability. The base model is priced at approximately 119,900 yuan, or about $16,500 in US dollars. This version includes a 58-kWh battery, delivers 215 horsepower, and boasts a driving range of around 510 kilometers. Two higher trims—the Pro and Max—share the same powertrain and are priced at \$17,800 and \$19,200, respectively.
For those seeking longer range and more power, Nissan also offers the N7 620 Pro and 620 Max models, which feature a 73-kWh battery and a 268-hp motor. These versions offer a range of up to 625 kilometers and are priced at $19,200 and $20,500. Interestingly, over 60% of the orders so far have been for these higher-end variants, signaling strong interest in premium EV features even in a price-sensitive market.
Although the N7 is unlikely to be offered outside of China, especially not in the US, it nonetheless represents a significant win for Nissan. While global expansion of the model may be off the table for now, its domestic success offers hope and a blueprint for Nissan’s revitalization in the EV space.