If you’re thinking about purchasing a new Subaru at today’s prices, you may want to act fast—price increases are on the horizon. Starting as early as June, several Subaru models and trims are set to become significantly more expensive. According to a statement the company gave to Reuters, these adjustments are a response to “current market conditions,” though specific reasons behind the hikes were not fully elaborated upon.
Based on a dealership notice cited by Reuters and shared in a post on a Subaru XV forum, the upcoming price increases will range from $750 to $2,055, depending on the model and trim level. Notably, the only Subaru model that will not see a price change is the all-electric Solterra. Meanwhile, some of the brand's most popular models will experience steep jumps. The BRZ and WRX will each be $2,000 more expensive, while the Ascent receives the largest single increase of up to $2,055. Buyers of the Crosstrek and Impreza will pay $750 more, and those interested in the Outback can expect to pay between $1,715 and $1,820 extra. The Legacy will also rise in cost by $1,600.
Subaru emphasized that these price changes are not connected to the vehicles’ countries of origin. However, the broader context in the U.S. auto market suggests that import tariffs may be playing a role. Back in March, former President Donald Trump announced a 25 percent tariff on imported vehicles, a policy that affects both foreign automakers and U.S.-based companies that rely on international supply chains.
While Subaru has not explicitly linked its price increases to the tariffs, it's not alone in reacting to the shifting economic and regulatory landscape. Ford recently increased the base price of its Maverick truck, which initially launched with a price tag under $20,000. Now, the most affordable version of the Maverick will cost $29,840, partially due to tariff pressures.
Ferrari was one of the first manufacturers to adjust to the tariff impact, opting to split the added cost with buyers by absorbing half of it. Meanwhile, Aston Martin acknowledged the tariffs would raise prices on its lineup, and General Motors, although choosing not to raise prices, anticipates a potential loss of $4 to $5 billion due to the levies.
Subaru’s decision seems to reflect a broader industry trend. As market forces and policy changes ripple across the automotive world, it's likely that other manufacturers will follow suit. If you’re eyeing a Subaru, now might be the best time to buy before these increases take effect.