A base Lamborghini Urus costs well over $200,000, and when extras are included, the price can rise to more than $260,000. A diamond-studded Lamborghini emblem that costs $40,000 is probably the last item you'd choose for your Urus.
Bobby White, a YouTuber known for affixing diamonds and stones to a variety of items, created the badge himself. The procedure is shown in the video above, which begins with him creating the base white gold plate and the gold outline plate.
The diamonds were then added one by one to the white gold plate by White. The actual amount of diamonds was not revealed. He used red, green, and clear diamonds to create the Italian flag as the bull's background.
To seal the transaction, White used laser-etching technology borrowed from his downstairs neighbor to engrave "Lambo" on the gold plate. White traveled all the way to Italy to enlist the assistance of Lamborghini mechanics in affixing the emblem on a Urus. To top it off, White raced the Urus with the diamond-studded logo against his Mercedes-Benz SLS AMG on a track.