Toyota has launched a special edition of the Land Cruiser J300 in the United Arab Emirates to celebrate their 10 consecutive victories in the Dakar Rally. This exclusive model, named the Land Cruiser 10th Victory Edition, features unique dark accents, rally-inspired stickers, and matching 18-inch alloy wheels. It is only available with a gasoline V6 engine.
This special edition is derived from the Land Cruiser 300 Black Edition, which is already available in the UAE. It retains several elements from the Black Edition, such as the black-finished grille, skid plate, and mud flaps, but adds its own distinctive touches. The 10th Victory Edition introduces black and gray decals that enhance the vehicle’s profile and extend to the rear bumper, paying tribute to the Land Cruiser’s motorsports heritage. The special black 18-inch alloy wheels, paired with robust 285/60R18 tires, further distinguish this edition. Additionally, the vehicle features red-finished recovery points at the front, adding a striking visual and practical detail.
One notable aspect is that the 10th Victory Edition is based on the entry-level Land Cruiser model rather than the GR Sport variant. Had it been based on the GR Sport, it could have benefited from a more rugged body kit and an advanced suspension setup. This choice is significant because the GR Sport variant is the model that Toyota used to secure its latest victory at the Dakar Rally.
It's important to clarify that Toyota’s 10 consecutive wins were in the production car category of the Dakar Rally, not in the overall standings. The company claimed titles in the 2019, 2022, and 2023 editions of the Dakar Rally with specially-prepared versions of the Toyota Hilux pickup truck.
Inside the 10th Victory Edition, familiar features from the standard Land Cruiser J300 include a 9-inch infotainment display, tri-zone climate control, wood grain accents, fabric upholstery for the seats, and a leather steering wheel. These features ensure that the special edition maintains the comfort and functionality expected of a Land Cruiser.
The 10th Victory Edition exclusively features a gasoline engine, specifically a turbocharged 3.5-liter V6 that produces 409 horsepower, consistent with the rest of the Land Cruiser J300 lineup in the region. Power is delivered to all four wheels through a 10-speed automatic transmission and Toyota’s advanced 4WD system.
This special edition is available solely in the United Arab Emirates, priced at $87,095. This price is identical to the Black Edition trim on which it is based and is more affordable than the flagship Land Cruiser GR Sport, which costs AED $112,415 in the same market.
The Land Cruiser 10th Victory Edition not only commemorates Toyota’s impressive track record in the Dakar Rally but also offers a unique and visually appealing option for SUV enthusiasts in the UAE, blending performance, heritage, and exclusivity.