The Jeep Wagoneer S, even before its official launch, was already seeing discounts offered by eager dealers. Now, as these electric SUVs begin to trickle into showrooms, the situation has escalated into what can only be described as a fire sale. While this should be a boon for consumers, the underlying issue remains: the Wagoneer S carries a hefty price tag that seems to be deterring buyers.
A prime example of these significant discounts can be found at M&L Chrysler Dodge Jeep Ram of Lexington, North Carolina. This dealership is currently offering a substantial $12,409 discount on the 2024 Wagoneer S Launch Edition, effectively reducing the original price of $72,590 to a more palatable $60,181.
Even the notorious LaFontaine Automotive Group in Michigan, infamous for their exorbitant markups on vehicles like the Ford Maverick, is offering a substantial $9,615 discount on their Launch Edition Wagoneer S, bringing the price down to $62,380. Similarly, Freedom Chrysler Dodge Jeep Ram in Lexington, Kentucky, is offering a $10,000 discount on their electric crossover. It's worth noting that the listed price of $62,590 does not include the eligible $7,500 federal tax credit, which can further reduce the effective cost for buyers.
These are just a few examples of the significant discounts being offered across the country. Our research has uncovered over 200 Wagoneer S models being sold below their manufacturer's suggested retail price (MSRP). This trend is not entirely surprising considering the vehicle's starting price of $70,795, excluding the $1,795 destination fee. To put this into perspective, the highly acclaimed Ford Mustang Mach-E GT, a formidable competitor, starts at $54,995 with a $1,995 destination fee.
Despite its high price point, the Wagoneer S boasts impressive specifications. Powered by a 100.5 kWh battery pack, it utilizes a potent dual-motor all-wheel-drive system that delivers a staggering 600 horsepower and 836 Nm of torque. This translates to exhilarating performance, propelling the vehicle from 0 to 60 mph in a mere 3.4 seconds, a mere tenth of a second slower than the significantly more expensive Cadillac Lyriq-V, which carries a base price of $79,990.
While the Wagoneer S offers impressive performance and cutting-edge technology, its high price tag has proven to be a significant obstacle. The substantial discounts currently being offered by dealers reflect the challenges faced by Jeep in moving this luxury electric SUV. However, for discerning buyers, these discounts present a unique opportunity to acquire a high-performance electric vehicle at a more competitive price point.