The price of the 2023 Toyota Prius for American buyers has been made public after the vehicle was presented a month ago at the North American Auto Show in Los Angeles. This vehicle has seen an average price rise of $2,375 from the previous generation. The current starting price for a Prius is $27,450, and the final price will be $35,865.
The Toyota Prius LE starts at $27,450 and is the entry-level model. Of course, clients can get this vehicle for $28,850 with a four-wheel drive system. The Toyota Prius XLE is the following model and has a price of $32,395 for a four-wheel drive and $30,895 for a front-wheel drive.
Of course, there are still further Toyota Prius 2023 options accessible, which raises the cost of this vehicle. A $275 digital key, a 12.3-inch infotainment system, and a $1,000 fixed glass roof are among the available extras. Additionally, the heated back seats cost $350 and the smart rearview mirror is $200 more expensive. Additionally, Toyota charges $1,085 for the security features of the park assist and a 360-degree video.
Regardless of features and specifications, Toyota Safety Sense 3.0 will come standard on all models of the Prius. This set of features includes an alert system for pedestrian collisions, a steering-wheel display, adaptive cruise control, lane-keeping assistance, a sign reader, automatic high beams, and an active driving assistant.
Gray, black, and blue options will be offered for the 2023 Toyota Prius. Additionally, consumers can request pearl red for $495. The most costly model of this generation, the Toyota Prius Prime, will also be introduced, though its price has not yet been set.