In a unique move, Volkswagen UK tapped into the creative power of the public to christen the vibrant new shade of yellow adorning the 2024 T-Cross. Embracing the renowned British tradition of naming through popular vote, Volkswagen sought the input of the people to define the identity of this eye-catching hue, and the outcome is nothing short of delightful.
For the upcoming model year, the official paint code for all T-Cross units painted in yellow in the United Kingdom will be officially known as "Rubber Ducky." While not as whimsical as the infamous "Boaty McBoatface," the choice exudes a sense of lightheartedness and playfulness, drawing inspiration from the beloved bath toy that has captured the hearts of many.
Oliver Lowe, T-Cross Product Manager at Volkswagen UK, humorously remarked on the unconventional decision, stating, "Some might say putting a paint name to public vote is a quackers idea. But we were confident people wouldn't get in a flap while trying to decide on a new name, and we think Rubber Ducky yellow was a really eggs-cellent choice."
The public's engagement in the naming process was evident, with Rubber Ducky securing an impressive 46 percent of the vote. Alternative suggestions showcased a surprising level of creativity, with proposals like "Lemon Meringue," "Honey Harvest," and "Buttercup Breeze" making their way onto the automaker's Instagram account. Despite the appealing alternatives, Rubber Ducky emerged victorious and is set to make a splash in the T-Cross lineup.
Joining Rubber Ducky on the palette are two additional hues making their debut in the UK T-Cross lineup for 2024: Clear blue metallic and Kings red metallic. Beyond the vibrant color options, prospective buyers can anticipate an array of enhancements, including a refreshed exterior design, upgraded standard equipment, new technological features, and an improved interior.
Volkswagen UK reports that the 2024 T-Cross models wearing the distinctive Rubber Ducky yellow are already arriving in showrooms, with a starting price of £23,965 (~$30,400 USD at current exchange rates). This bold and cheerful addition to the T-Cross lineup, shaped by the collective creativity of the public, promises to turn heads and inject a dose of fun into the driving experience.