The landscape of affordable vehicles is shifting rapidly, and one more name might soon be scratched off the list of budget-friendly options: the Subaru Impreza. Once considered a great value—particularly due to its standard all-wheel drive—the Impreza is becoming less accessible to cost-conscious buyers. For the 2026 model year, pricing now starts at $26,595, up from $24,360 previously. On the surface, this $2,235 increase seems significant, and understandably concerning for potential buyers. However, the price hike is slightly less dramatic than it appears at first glance. Subaru has discontinued the Base trim for 2026, effectively eliminating the most affordable version of the model. When comparing equivalent trims, the increase is relatively modest: just $235 more for the Sport and $245 for the RS trims.
Still, pricing isn't the only area that’s seen change—and not all of the updates will be welcomed. The high-end Impreza RS has been “updated” with a new version of the 2.5-liter four-cylinder engine, but it’s actually slightly less powerful than before. Horsepower has dropped from 182 to 180, although torque remains steady at 241 Nm. Subaru defends this change by stating that the new engine setup provides better responsiveness at lower RPMs, making the driving experience more immediate and engaging in everyday conditions. The RS is paired with a continuously variable transmission (CVT) and maintains the brand’s signature all-wheel drive system.
Meanwhile, the Sport variant continues with its 2.0-liter four-cylinder engine, which delivers 152 horsepower and 196 Nm of torque. Like the RS, it also comes standard with a CVT and all-wheel drive. In terms of performance, the Sport remains largely unchanged, offering the same mechanical specifications as its predecessor.
Other updates to the 2026 Impreza are minimal but worth noting. One of the new features is the Auto Vehicle Shutdown system, designed to automatically turn off the engine after 30 minutes of idling, a feature aimed at conserving fuel and reducing emissions. Subaru has also added some aesthetic enhancements, including new black badging for a more aggressive appearance and the introduction of a bold new paint option: Citron Yellow Pearl, available for an additional $395.
Additionally, models equipped with the Blind-Spot Detection and Rear Cross-Traffic Alert systems now come with Emergency Lane Keep Assist, further enhancing driver safety.
Production of the 2026 Subaru Impreza will continue in Gunma, Japan, with dealership deliveries expected to begin in the fall. While the Impreza remains a solid all-wheel-drive compact car, its increasing price and minor performance compromises may lead some buyers to explore alternatives in a competitive market.