The 2025 Lincoln Navigator has arrived with a series of substantial updates in both design and features, aiming to redefine luxury in the full-size SUV segment. However, it enters the market with a hefty price increase that could challenge its appeal against key competitors like the Cadillac Escalade and Infiniti QX80. Lincoln’s quietly introduced pricing structure now positions the entry-level 2025 Navigator Reserve at $101,990 after including a $1,995 destination fee. This represents an increase of $4,300 from last year’s Reserve and a significant $16,730 rise from the now-discontinued, more affordable Premiere trim, which had started at $83,265. This new pricing shift places the Navigator well above the Escalade, making it a tough sell for Lincoln in this fiercely competitive luxury SUV segment.
For comparison, the 2025 Cadillac Escalade with four-wheel drive is priced at $92,590, which is $9,400 less than the Navigator’s starting point. The Infiniti QX80, another contender in this category, is priced at $87,545 with four-wheel drive, which includes destination fees and still sits comfortably below the Navigator’s new price tag. This aggressive pricing decision raises questions about how the Navigator will fare in the face of strong competition, especially given the Escalade’s established market dominance.
Despite its higher cost, the 2025 Navigator packs in numerous premium features that emphasize Lincoln's commitment to a luxury driving experience. The exterior boasts a bold design complete with a panoramic glass roof, power running boards, 22-inch wheels, and a redesigned split gate. Inside, Lincoln has integrated a 48-inch widescreen display across the dashboard, complemented by an 11.1-inch infotainment touchscreen and an additional 5.8-inch screen for second-row passengers. Seating is designed with comfort in mind: heated and ventilated leather seats for the front row, heated seats for the second row, and a power-folding third row to maximize space and convenience.
On the technology front, the Navigator features the Revel Ultima 3D audio system with 28 speakers, a tri-zone climate control system, and standard wireless charging. Other interior luxuries include illuminated sill plates, LED ambient lighting, a piano key shifter, genuine wood trim, and a heated leather steering wheel. Lincoln’s BlueCruise semi-autonomous driving system comes standard, along with an advanced suite of safety features through the Co-Pilot360 Drive 2.0, which includes Adaptive Cruise Control, Lane Centering, Pre-Collision Assist, and Blind Spot Detection, among other safety technologies.
Under the hood, the 2025 Navigator is powered by a twin-turbocharged 3.5-liter V6 engine generating 440 horsepower and 691 Nm of torque. This powerful engine is paired with a ten-speed automatic transmission that distributes power to all four wheels, a standard setup that aligns with the Navigator’s all-wheel-drive focus. The combination of this advanced powertrain and luxury amenities is designed to provide an elevated driving experience for those willing to invest at the new price point.
With the 2025 Navigator, Lincoln has made a clear statement on luxury and innovation in the SUV space. However, this bold repositioning could limit its appeal to an audience ready to pay a premium, especially with other strong options like the Escalade and QX80 offering compelling packages at lower price points. Whether the Navigator’s upscale features and powerful performance can justify its new price will ultimately depend on customer response as it hits dealerships in spring 2025.