At the commencement of the Beijing Auto Show, Hongqi unveiled its highly anticipated Guoya luxury executive sedan for global reservations, marking the debut of the model under its new Hongqi Golden Sunflower brand. Formerly known as the Hongqi L1, the name "Guoya" embodies the essence of national elegance, with "guo" symbolizing nation and "ya" representing elegance.
Measuring 5353 mm in length, 1998 mm in width, and 1511 mm in height, with a wheelbase of 3260 mm, the Hongqi Guoya offers consumers a choice between two powertrain options: a 3.0T plug-in hybrid system and a 4.0T plug-in hybrid system, both paired with an 8AT transmission. The 3.0T engine delivers a maximum power output of 394 hp, while the 4.0T engine boasts a maximum power output of 489 hp. Both powertrains are complemented by ternary lithium battery packs, although specific capacity and range details have yet to be officially disclosed by Hongqi.
Drawing inspiration from the L-Concept car design language, the Hongqi Guoya is available in both 4-seat and 5-seat configurations, featuring striking 19-inch or 20-inch rims. Its profile showcases a sleek silhouette with minimal ground clearance, accentuated by a white-red dual-color body and intricate spoke rims. The front fascia is characterized by a commanding straight waterfall grille adorned with chrome accents, while retro-style round headlights flank the grille, exuding a timeless charm. Notably, the Hongqi logo positioned at the center of the grille is retractable for added elegance.
The Guoya sets new standards in lighting technology with its utilization of DLP (digital light processing) technology in the headlights, optimizing illumination on the road and displaying clear symbols to enhance safety, including highlighting pedestrians and dimming road signs as needed.
Inside the cabin, the Guoya boasts a meticulously crafted interior with a symmetrical layout, featuring a full LCD instrument panel and a sizable suspended central control screen. The steering wheel proudly bears Hongqi's iconic Golden Sunflower logo, while lavish wood veneers, supple leather upholstery, and metallic accents elevate the ambiance to a new level of luxury.
The rear cabin of the 4-seater model displayed at the Beijing Auto Show showcases two independent seats with a center armrest and cup holders. Moreover, a touch screen at the front of the armrest provides convenient control over in-car functions such as seat heating, massage features, and air-conditioning temperature. Additional amenities include an AR-HUD system, multi-mode interaction capabilities via face/voice/gesture recognition, and intelligent ambient light adjustment.
In addition to the Guoya, the Golden Sunflower brand encompasses three other models: Guoyao, Guoli, and Guoyue, collectively representing Hongqi's most opulent and prestigious offerings. While pricing details have yet to be disclosed, Golden Sunflower models are poised to set new benchmarks for luxury and sophistication in the automotive industry.