Rolls-Royce wants to prove that it can be cool by collaborating on a unique animation with Mason London, the developer, designer, and illustrator of the non-fungible token (NFT).
On October 28, Rolls-Royce will unveil its new Black Badge model. Although the business hasn't confirmed anything, the teaser graphic strongly suggests that the Ghost will receive the trendy changes.
The firm doesn't say when the new Black Badge car will be released, but we anticipate seeing this artwork then. The firm is attempting to pitch the Black Badge as the Rolls-Royce for disruptors, but that's a difficult message to reconcile with the reality that this car is more expensive than many homes.
Artists such as John Lennon, Karl Lagerfeld, Sammy Davis Jr., and Sophia Loren have all had Rolls-Royce automobiles, according to the company.
Using the word "subversive" to describe Rolls-Royce is pushing the definition of the word to its limit. Even though the corporation wishes for things to change, Rolls-Royce remains an emblem of the upper crust.
The Ghost, which was introduced in 2009, was the start of the company's shift toward delivering less formal cars in its lineup. It wasn't simply about courting royalty and business titans. Later on, Cullinan introduced the brand to a new set of clients.
Currently, Black Badge items account for 27% of all Rolls-Royce commissions globally.