Its 2021 and still the whole world is struggling with Covid-19. Social distances, quarantine, and city lock downs has affected the way of living. Now Ford saw the situation as an opportunely and by having deep knowledge of nowadays atmosphere, introduced its all-new 2021 Ford F-150 in a new multicultural lifestyle campaign. Just we need to be “More Than Tough”
It seems that the American DJ, D-Nice, is a part of the new advertisement of this company. as entertainment is the part which is deleted from society lifestyle, we se that Ford has focused on this issue. D-Nice or Derrick Jones combated the loneliness head-on and created his now famous “Club Quarantine.”
Dibrie Guerrero, the multicultural marketing manager, Ford Motor Company, think by having innovation, Ford F-150 could be enough for their owners. That’s what a real Pickup Truck should be. Of course, Ford F-150 always had a good reputation in America. It has also celebrated its 44th straight year as America’s best-selling truck.
As we can see in this teaser, D-Nice with its F-150 can throw a small party under the social distancing rules. This vehicle is equipped with “Pro Power Onboard”. This option gives D-Nice to run his equipment. Moreover, if you are not a DJ, you can also use the port for other means too. But this campaign focuses on the entertaining. D-Nice states:
Being tough has new meaning to me after partying in Club Quarantine with some of the strongest people I have ever met
Also, you can change your truck to a small office. Interior of this F-150 has a new optional Interior Work Surface, suitable for signing documents, working on a 15-inch laptop or enjoying a meal when parked. Even more the work surface is available in both bench and captain’s chair seating configurations on XL to Limited. By respecting the customers taste, Ford located a towable unit for F-150, which easily folds into the center console with the push of a button and allows full access to the large work surface when the vehicle is in park.
This is real “More Than tough”. So, don’t worry about the works on the way or even having a meal, or even more, throwing a party in the Corona Era. Just buy a Ford F-150.