Although the Ford Taurus was discontinued in the United States a few years ago, the nameplate is still accessible in the Middle East and currently appears on an all-new vehicle.
In recent years, the extroverted Taurus has become extremely popular in the Middle East. In fact, sales in the UAE have increased by 527 percent year over year, while sales in Saudi Arabia have increased by 73 percent, Kuwait by 125 percent, Oman by 63 percent, and Bahrain by 42 percent.
Ford's new Taurus, which will be sold in the Middle East, is simply a rebadged version of the all-new Mondeo that is already on the market in China.
Ford has yet to reveal all of the Taurus's local characteristics, but it has announced that it will be marketed exclusively with a 2.0-liter EcoBoost four-cylinder engine and an eight-speed automatic transmission.
The new Taurus shares the same dramatic design and foundations as the 2023 Mondeo.
A strong black grille and a pair of sharp LED daytime running lights sit just above the main headlamps at the front of the new sedan. The new Taurus' back end is also pretty appealing, with LED taillights and an LED light bar.
The new Taurus has an 8-inch digital instrument cluster and a 13.2-inch infotainment screen inside the interior. A wireless charging pad, a three-spoke steering wheel, and a two-tone dashboard are also included.
There's no news on pricing yet, but we'll find out as soon as the cat is available.